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Samsung phones see increase in sales, overtaking Apple as global smartphone market drops by 7.8%

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The global shipment of phones dropped by 7.8 percent year over year to 289.4 million units in the first quarter of 2024 (1Q24), according to data from the International Data Corporation (IDC), as reported on April 15, 2024. This decline caused Apple to fall behind, with Samsung leading the market.

“As expected, smartphone recovery continues to move forward with market optimism slowly building among the top brands,” stated Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers.

While Apple had held the top spot at the end of 2023, Samsung regained its position as the leading smartphone provider in the first quarter. Huawei, Xiaomi, Transsion, OPPO/OnePlus, and vivo have been identified as rising stars in the market, challenging the dominance of the top companies.

With an anticipated recovery in the smartphone market, IDC expects to see the top companies gaining share while smaller brands struggle for positioning. “The smartphone market is emerging stronger and changed,” noted Nabila Popal, research director with IDC’s Worldwide Tracker team. Popal highlighted a shift in power among the top 5 companies, hinting at further strategic adjustments in a post-recovery world.

Xiaomi is making a strong comeback, Transsion is establishing itself in the top 5 with international growth, and Samsung appears to be in a stronger position overall. The market dynamics are expected to evolve as consumers opt for more expensive devices and hold onto their devices longer, driving growth in value and average selling prices (ASPs).

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