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Colorado Governor Signs First Law Protecting Consumers’ Brainwaves, Reports ET HealthWorld

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First law protecting consumers' brainwaves signed by Colorado governor, ET HealthWorld

In a historic move, Colorado Governor Jared Polis signed a groundbreaking measure into law on Wednesday, aimed at protecting the data extracted from a person’s brainwaves. This legislation comes as a response to the rapid advancements in neurotechnology, which have made it increasingly feasible and lucrative to scan, analyze, and commercialize mental data.

State representatives Cathy Kipp and Kevin Priola, both sponsors of the bill, emphasized the importance of establishing a clear framework to safeguard Coloradans’ personal data while still supporting the development of innovative neurotechnological solutions. The Neurorights Foundation, a non-profit organization advocating for the ethical growth of neurotechnology, lauded the bill as the first of its kind in the United States.

The new law specifically targets consumer products operating outside of medical or research settings, as neuratechnologies used in clinical environments are already covered by existing medical privacy regulations. Notably, major tech corporations like Meta Platforms and Neuralink, founded by Elon Musk, are actively exploring brain activity detection technologies for potential commercial applications, such as targeted advertising and mood manipulation.

While the U.S. Food and Drug Administration recently sanctioned human trials for Neuralink’s brain implants, companies like Synchron are gearing up for large-scale clinical trials to secure commercial approval for their devices. As global governments strive to enhance consumer protections concerning neurotechnological products, Colorado’s pioneering legislation sets a crucial precedent for regulating the burgeoning field of neurotechnology.

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