Business & Finance
TVS Motor expands its presence into France
TVS Motor Company has made its debut in the French market by showcasing its range of two-wheelers at the Salon du Deux Roues in Lyon, France. This move comes after TVS Motor signed an agreement with Emil Frey, a renowned automobile importer and retailer in Europe, for the import and distribution of its advanced two-wheelers in key European markets.
President of strategy, TVS Motor Company, Sharad Mohan Mishra, stated, “Engaging with enthusiasts at this event enhances our visibility in France.” The company will be displaying its product lineup in Lyon until March 10, which includes the Apache RR 310, Apache RTR 310, electric scooters like iQube S and TVS X, and the performance scooter NTorq.
This mobility show will provide an opportunity for visitors to explore these models, which are already approved for Europe. It will also allow interested entities in marketing the brand in France to interact with the French and Indian TVS teams present at the event. TVS Motor has a strong global presence, retailing its products in over 80 countries across Asia, Africa, and Latin America, with exports contributing to nearly a quarter of the company’s business.
Overall, TVS Motor’s entry into the French market signifies a significant milestone for the Indian two-wheeler manufacturer as it continues to expand its presence and reach in international markets. The company’s participation at the Salon du Deux Roues in Lyon showcases its commitment to offering innovative and high-quality two-wheelers to customers in Europe.
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