Business & Finance
New Kurta for Women Delivery Partners Unveiled by Zomato with Convenient Pockets for Women’s Day
Zomato, a popular food delivery service, has introduced a new dress code option for its female delivery partners. Women delivery partners can now choose to wear kurtas while working, as many of them had expressed discomfort with the western-style Zomato t-shirts. The company announced this change on various social media platforms, allowing the women delivery partners to opt for a more traditional attire while on duty.
A video shared by Zomato showcased several delivery personnel trying on their new kurtas and participating in a photoshoot. The decision to allow kurtas as part of the dress code received positive feedback from many, with some commending Zomato for the initiative. However, some critics questioned the timing of the announcement, labeling it as a publicity stunt. The addition of pockets on the kurtas also caught the attention of many, sparking interest and admiration from users on social media.
While the announcement garnered praise from some users and other brands, there were also concerns raised about addressing more significant challenges faced by women delivery partners. Critics urged Zomato to focus on resolving the “graver problems” experienced by female employees rather than implementing changes for publicity purposes. Despite the mixed reactions, Zomato’s initiative has sparked conversations about diversity and inclusivity in the workplace.
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