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Miraj Entertainment and IMAX Corporation Join Forces in India

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Miraj Entertainment inks partnership with IMAX Corporation for India

Miraj Entertainment Ltd has announced a partnership with IMAX Corporation to set up three new IMAX with Laser systems at key locations across India. The agreement includes the installation of one system in Mumbai, scheduled to open in 2024, and one in Jaipur. This move comes as a response to the growing demand for premium cinematic experiences in the Indian market.

According to Rich Gelfond, CEO of IMAX, the partnership aims to build on the success of the past year, which saw record-breaking results driven by a mix of Hollywood and Indian blockbusters. He expressed excitement about expanding their presence in India and working with Miraj Cinemas to bring The IMAX Experience to new locations and iconic venues throughout the country.

Amit Sharma, Managing Director of Miraj Entertainment Limited, highlighted the immersive nature of IMAX and the company’s dedication to providing larger-than-life movie experiences to audiences in India. The partnership will focus on bringing IMAX with Laser technology to venues, including non-metro cities, catering to the diverse preferences of moviegoers across the country.

The popularity of IMAX in India is evident through the success of films like ‘Oppenheimer’ and ‘Avatar: The Way of Water,’ which are among the highest-grossing IMAX titles in the region. Additionally, recent Indian language films such as ‘K.G.F: Chapter 2,’ ‘Jawan,’ and ‘Pathaan’ have ranked in the top ten highest-grossing titles in the country, showcasing the growing demand for premium cinematic experiences among Indian audiences.

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