Disney Star attracts record 44.8 crore viewers in first 26 matches of IPL 2024

In a recent report by Disney Star, the official broadcaster of IPL 2024, it was revealed that there has been a significant increase in TV viewership for the marquee tournament. According to BARC data, Disney Star has reached a cumulative audience of 44.8 crore viewers in the first 22 days (26 matches) of IPL 2024, accumulating 18,800 crore minutes of total watch-time on TV. The live broadcast’s cumulative reach has grown by 8% compared to the last season, with match ratings (TVR) growing by 15%.

One of the standout matches that drew a large viewership was the clash between MI and RCB on April 11, which attracted 14.75 crore viewers who watched a total of 1,017 crore minutes of IPL coverage on the Disney Star Network. This highlights the popularity and engagement of viewers with the tournament.

With the ICC Men’s T20 World Cup on the horizon, the ongoing TATA IPL is serving as a platform for viewers and India’s squad selectors to closely evaluate player performances, especially focusing on openers, all-rounders, and wicketkeepers. Star Sports, as the broadcaster of both the TATA IPL and the ICC Men’s T20 World Cup, is committed to keeping fans updated with the latest action and player performances, providing insights and analyses to enhance the anticipation and excitement for the upcoming global tournament.