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APAC CEO Duncan O’Rourke: Accor targets second spot in Indian hospitality market

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Accor is aiming for the second spot in the Indian hospitality market: APAC, CEO, Duncan O’Rourke

Accor, a prominent name in the hospitality industry, is eyeing a significant growth trajectory in India. The company, currently ranked third in terms of room count, aims to secure the second spot among international hotel operators in the country within the next four years. Duncan O’Rourke, CEO of Accor for Middle East, Africa & Asia Pacific, expressed confidence in this ambitious goal during an interview with businessline.

With a current portfolio of 62 hotels in India, Accor plans to add 30 more properties in the next three to five years. The company’s strategy pivots on two main pillars – expanding existing successful brands like Novotel and Grand Mercure, and introducing new lifestyle properties such as Tribe and 25 Hours. O’Rourke emphasized the potential for growth within established brands and the need to cater to the evolving preferences of younger travelers seeking unique experiences.

Accor’s strategy aligns with India’s burgeoning travel market and aims to leverage the country’s cultural richness and skilled workforce. By capitalizing on the increasing number of Indian travelers, the company intends to establish a strong market presence and offer diverse brand experiences. This strategic positioning sets Accor on a competitive path with current market players like Radisson Hotel Group and Marriott International, with a focus on seizing the coveted second spot in the Indian hospitality sector.

The company’s bullish outlook is further supported by the rising average room rates in India, making it an attractive destination for travelers seeking value for their money. As Accor gears up for expansion and introduces new brands to suit evolving consumer preferences, the Indian hospitality landscape is poised for a dynamic shift in the coming years.

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