Alcobrew Distilleries aims to diversify its product range and aims for revenue of ₹850 crores.

Alcobrew Distilleries, based in Gurugram, is gearing up to expand its lineup of premium products, including single malt whiskey, gin, and vodka. The company’s Deputy Managing Director, Arvind Kaul, has set a target of achieving revenues of ₹850 crore in the fiscal year 2024.

Established in 2005, Alcobrew Distilleries already boasts a portfolio of well-known brands such as Golfer’s shot whisky, Old smuggler scotch, Alcobrew single oak whisky, and White Hills whisky. Now, the company is looking to venture into the single malt segment, with plans to price its single malt product at around ₹5,000. In addition to single malt, Alcobrew also aims to introduce premium products in the gin and vodka categories.

Alcobrew’s reach currently spans the northern parts of India, including Haryana, UP, Delhi, Himachal, J&K, Leh, Ladakh, Punjab, as well as Telangana and AP. The company also has a presence in Tripura in the eastern region and across the country in the Canteen Stores Department (CSD) market, which contributes 18% to its total turnover.

In terms of manufacturing and production capabilities, Alcobrew operates a manufacturing plant in Derabassi, Punjab, producing 400 cases per month. The company has also set up a single malt plant in Solan, Himachal Pradesh, and has leased bottling facilities in UP and Odisha to cater to local markets. There are plans to establish another bottling facility in Haryana for local supplies.

Having achieved a net revenue of ₹722 crore in the last financial year, Alcobrew has been on an upward trajectory, with a compounded annual growth rate (CAGR) of 15.76% over the past five years. With new product launches contributing to this growth, the company is eyeing revenues of around ₹850 crore for the current year and aiming to reach ₹1,000 crore by 2025.

The article was published on January 26, 2024.