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Mercedes-Benz to launch three new EV models in India this year
Mercedes-Benz India is set to elevate its electric vehicle (EV) game by introducing three new electric cars in the Indian market this year. The luxury car manufacturer confirmed its plan to launch a total of 12 vehicles in 2024, with three already unveiled in the top-end vehicle category.
Although specific details about the upcoming EV models are yet to be disclosed, Mercedes-Benz reiterated its commitment to leading the luxury battery-powered car segment. The current lineup includes models such as EQE, EQS, and AMG EQS.
In addition to the EV announcement, Mercedes-Benz India reported a 15% year-on-year growth with 5,412 units sold in the last quarter ending in March 2024. The automaker claimed its best-ever fiscal year in FY24, selling 18,123 units in India, marking a 10% increase from the previous fiscal year. Notably, March 2024 witnessed the highest-ever sales for the luxury car brand in India, with 25% of total sales consisting of top-end vehicles.
Mercedes-Benz India emphasized the significant contribution of SUVs to its sales, constituting 60% of total sales in the first quarter of 2024. Moreover, electric car sales saw a substantial growth of 130% during the same period.
To expand its footprint across the country, Mercedes-Benz India revealed plans for new retail outlets, including two new dealerships in New Delhi and Mumbai named MAR 20X Luxury. The automaker aims to establish a presence in 10 additional cities in 2024, demonstrating its commitment to growth and innovation in the Indian market.
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