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Aprilia India appoints actor John Abraham as its latest brand ambassador

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Aprilia India announces actor John Abraham as its new brand ambassador

Aprilia India has announced actor John Abraham as its new brand ambassador as it launched the 2024 range of superbikes in the country. Abraham, an avid motorcycle enthusiast known for his passion for high-performance motorcycles, including the Aprilia RSV4 Factory, perfectly aligns with Aprilia’s racing heritage and legacy.

The 2024 RSV4, RS660, and Tuono 660, along with the all-new Tuareg 660 ADV, have been introduced in India as Completely Built Units (CBU) and will be exclusively available through Aprilia’s Motoplex dealerships across the country. Despite having limited outlets currently, the company plans to expand to 10 Motoplex dealerships soon.

John Abraham expressed his excitement about becoming the brand ambassador for Aprilia, highlighting his personal connection with the brand’s values of passion, performance, and style. Diego Graffi, Chairman and MD of Piaggio Vehicles, expressed his enthusiasm for welcoming Abraham to the Aprilia family, citing the actor’s passion for performance, adventure, and excellence as a perfect fit for the brand’s vision.

Apoorva Saigal, Head of Corporate Communication and Marketing, emphasized the significance of John Abraham joining Aprilia as its brand ambassador, noting his influence in amplifying Aprilia’s reach and connecting with a wider audience of passionate riders. Before his association with Aprilia, John Abraham had a long-standing partnership with Yamaha India as its brand ambassador, showcasing his love for motorcycles on various platforms.

The launch of the 2024 Aprilia superbike range with John Abraham as the brand ambassador marks a significant milestone for Aprilia in India, showcasing a commitment to delivering extraordinary riding experiences and redefining the superbike segment for Indian riders. India remains a key market for Aprilia, with a focus on bringing the best of Aprilia motorcycles to passionate riders in the country.

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